Management Association of Pakistan

Presents


3 - 5 December 2008
Sheraton Hotel and Towers, Karachi, Pakistan


Managed by




khuram
Dr. Fariba Alamdari
Vice President, Market and Value Analysis Group, Boeing Commercial Airplanes, USA

As head of Commercial Airplane’s Market Value and Analysis Group, Alamdari and her team help define future customer requirements, guide product development strategy, forecast
demand and evaluate market risks and opportunities. These are among the same complex concerns she studied, analyzed, taught and wrote about as a university professor. Alamdari continues to work closely with the world’s airlines in a consultative role.

Alamdari headed the Department of Air Transport at Cranfield University in England when Nicole Piasecki, then Vice President, Business Strategy & Marketing, presented the possibility of joining Boeing.

Dr. Alamdari is one of the world’s top academic researchers and thought leaders of this industry. She has a deep knowledge of the airline business, and she has worked closely with airlines around the world to help make them more profitable, productive and innovative.

Alamdari is decidedly unassuming about her new role at Boeing, and considers herself as much a student of the industry as an expert or thought leader.



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