Mr. Farrukh Abbas has over 19 years of experience with multinationals, covering areas of strategy, turnarounds, business development, distribution networks and brand building, primarily in Asia Pacific, West Asia and the Middle East region. At Abraaj, he is responsible for developing, driving and implementing the post acquisition strategy of value creation at the Abraaj portfolio companies.

Prior to joining Abraaj, Mr. Abbas was General Manager of the Coca-Cola Company in Malaysia, a business which was successfully turned around from heavy losses to sustained profitability. Between 1997 and 2001, he was with the Coca-Cola Company heading brand marketing & sales operations for Malaysia and South West Asia (Pakistan, Sri Lanka, Bangladesh, Nepal), responsible for building the consumer franchise & sales distribution networks. From 1989 to 1996, Mr. Abbas was with UniLever in several business units responsible for portfolio growth & profitability. In 1995, UniLever acquired the Brooke Bond tea business in Pakistan and he was tasked with restructuring the combined business for synergies. Mr. Abbas started his professional career in 1986 with ICI.

Mr. Abbas holds a Bachelor of Science degree with a focus in marketing & management from Quincy College, Illinois, USA.